Custom Reporting Tailored to Your Audience and Brand
PeopleBrowsr provides full-service solutions, from listening
and identifying to engaging your audiences.
Our campaigns help you to hyper target potential customers.
We build your communities by leveraging the most relevant topics for your brand and identifying persona groups
for meaningful engagement.
Deep-dive into analytics to understand your market and competitors,
identify emerging trends and discover insights into social brand planning. Increase ROI and refine your overall social
media strategy. Engage with customers and potential fans, activate your community, spread information and make
your messages viral.
Use Cases for Campaigns
Entertainment Hollywood Movie
Social media buzz is fast spreading and word of mouth can make the success of a movie or a big
cinema event. Producers and promoters monitor comments and feedback about a movie and the
stars before, during and after the launch. Listening and engaging are keys lo leveraging positive
sentiment; they are the a way to transform critiques into cool conversations.
Entertainment TV - Promote a network TV premiere
TV fans love hot news about their favorite talents and keep up with the latest shows. Hosts and
performers can now interact with their audience to share tips and feelings about TV events and
therefore create buzz and anticipation. Monitoring and participating in the conversation is a great
way to promote an upcoming TV premiere and creating a trending topic across social media.
Music Band Promoting a Tour
Music Bands are great at using social media to communicate about their tours and albums. The best
way to promote sales and events is to address the right people at the right time, Eg: targeting fans from
a specific area just before a tour date in a big city nearby, or offering a single download to anyone who
mentioned a genre or loves an artist. Social conversations search, sentiment analysis and geolocation
are great tools to power music communication.
Beverage Brand
We are most responsive to communication when we need information and are more likely to remember
a message when it's relevant and responds to our needs in real time. Profile analysis and real time
conversation filtering (such as searching for people "organizing a party" when you promote beverages),
are the newest ways to target the best demographic and psychographic groups.
Now you can discuss and present your products to people who are more likely
to be open to your communication.
Conference
When organizing a conference and looking to sell tickets, the strategy is pretty straight forward.
You want to find people in the local area interested in the subject or in the speakers.
Real time conversation filtering allows you to find people who have either attended a
similar conference, have been engaged in a conversation about the main theme,
or have mentioned one of the speakers involved in your event.
Small Business - a chocolate shop in Beverly Hills
The power of social media is to give voice to large and small businesses.
Small shops and service providers can now run smart campaigns to reach potential customers
in their area and drive traffic to their business. Let your creativity spread, be exclusive, be local.
Are you selling chocolate in Beverly Hills? Then you should find all the people that are tweeting
"want chocolate" and live in Beverly Hills.
IT Software Company
IT software companies respond to people and business needs. People and businesses express
their needs on social media platforms. Translate your offer in conversational keywords:
if you're selling "billing software", look for people speaking about "invoicing clients".
Or, to sell a CRM product, search for people who describe themselves as marketing managers
in their bio profile, and engage with them.
Picture and Imaging Company
Users share their experiences and express their wishes online in posts like "I lost my camera"
or "I need a new camera". Users tweeting about photography are a great source of information
for a photo and imaging company. Filtering the social media stream and interacting with it
in real time will help you to communicate with people that are already looking exactly
for your product.
Hotel/Resort
Who's going to the next conference in L.A? Good to know if you manage a hotel in Santa Monica.
Find people "flying to L.A" or "attending a conference in L.A next week" or "booking a flight to L.A"
and prepare for them your best deal. Listen to specific conversations and engage with
your future customers in real time.
Airline
Find people who enjoy your service. Answer customer questions. Target customers complaining
about competitors and offer them your great deals. Make sure your customer service is the best
in the market by monitoring the social media stream.
