Campaign Goal

Negative buzz can destroy a movie's reputation in a few days
Control the negative buzz and the damage. Social media buzz spreads fast and word-of-mouth reviews can have a large impact on the success of a film. Producers and promoters must monitor feedback about a film and its cast - before, during and after the film premiere - or potentially lose out on earned media. The key to leveraging positive sentiment is to listen and to engage with this commentary in order to transform general critique into cool conversation.