Use Case and Themes
Influence metrics are useful for:
- Ad hoc social Media Campaigns
- Socially Relevant Email Marketing
- Ad Targeting and Trend Marketing
- Engagament Marketing and Influence Targeting
- Trust Triangulation and Authentication
- Indicators and KPI Report
Indicators that define the Social Vector Influence and Engagement
Sentiment Analysis based on the following Social Media Metrics:
- #Followers
- #Following
- #Mentions
- # @replies
- #RTs
- Location
- Relationships
- Klout Influence Scores
- Point of engagement
- how often users are interacting with you - Advocates
- influential users very positive about your brand - Critics
- negative influencers - Evangelists
- users spreading love about your brand
