Get a Custom Report on your Audience
Understand your target audience and create hyper-filtered subgroups and Categories, based on Profile Stats: who they're talking to, what their interests are, Psychographics, Demographics, Trends, Social graph. You can identify your Advocates, Critics, and spot Opinion Leaders in your Industry.
Use Case and Themes
Persona Profiling is useful for:
- Targeted social Media Campaigns
- Socially Relevant Email Marketing
- Ad Targeting and Trend Marketing
- Engagament Marketing and Influence Targeting
- Indicators and KPI Report
- Trust Triangulation and Authentication
Indicators that define the Social Vector Connectedness
Connectedness is definided by the following Social Media Metrics and Metadata - attached to an @name/post:
- Bio Data
- Locations
- Gender
- Twitter Lists created
- Twitter Lists the person belongs to
- Friends Categories
- Interests
- Keywords, Links, and #Hashtags used - Influence based on #Followers, Engagement and Klout scores
- #RTs
- #Following
- #Followers
