Transform positive and negative sentiment into absolute value
Find positive and Negative comments about your brand, industry, competitors. Use Sentiment Social Media Metrics to engage with users, manage unhappy customers, meet new prospects, build your VIP Advocate and critics lists.
Use Case and Themes
Sentiment metrics are useful for:
- Ad hoc social Media Campaigns
- Socially Relevant Email Marketing
- Ad Targeting and Trend Marketing
- Engagament Marketing and Influence Targeting
- Trust Triangulation and Authentication
- Indicators and KPI Report
Indicators that define the Social Vector Sentiment
Sentiment Analysis based on the following Social Media Metrics:
- Positive and negative mentions of your brands
- Positive and negative mentions of your competitors
- People asking for information and help
- Influence and sentiment combined - including #followers, engagement and Klout scores
