Research Reports
PeopleBrowsr research reports in conjunction with industry experts (Brian Solis, Oreilly Media and others) provide critical analysis of the market landscape, by leveraging PeopleBrowsr's deep data mine. Find out the whys and hows behind traffic spikes, sentiment trends, brand engagement, customer loyalty and more.
Facebook and the New Age of Privacy
With Brian SolisThe media have created a lot of hype about privacy issues on social networking sites, but how do twitter users really feel?
This report takes a closer look at the twitter sentiment to privacy in social media and in particular the opinions about the changes to Facebooks privacy.
Influence is bliss: The Gender Divide on Twitter
With Brian SolisWhat is influence in Social Media? How can we measure it? And between men and women, who's most influential on Twitter? Brian Solis partnered with Klout and PeopleBrowsr to analyze the gender divide in social networks.
2010 Australian Leaders Election Debate
Accurately gauging the sentiment of the electorate requires more modern techniques and technology than the two dimensional worm or Nielsen Polls. Our study captured real comments from over Twenty thousand Australians. The data has yielded both a quantifiable sentiment indices and qualitative comments.
BP and Obama Oil Spill Sentiment by the Numbers
With Brian SolisHow did Twitter react to the catastrophic Gulf of Mexico oil spill?
With 105 million registered users and 190 million monthly page views Twitter is the fastest buzz spreading tool ever created. How did tweets sentiment change for BP, Obama and the White House between March and June 2010? Brian Solis and PeopleBrowsr have analyzed the Twitter human seismograph for you.
Airline Sentiment
With Brian SolisFind out which airlines are the biggest market players and why they are the most popular. Who's doing the best job at customer feedback and engagement, who's winning the sentiment battle and what are the most common keywords used in comments about the airline industry.
Celebrity Sentiment
With Brian SolisWho's hot now and who's not right now? Who's the most popular, the most loved and the most influential amongst the celebrities? Find out what publisher is the best fit for a brand and which talent will best engage with its fans.
SuperBowl Ads Sentiment
With O'Reilly MediaSuper Bowl and brand bowl - see the effect of TV ads on social media. Which brand got the most comments and which one got the most positive or negative mentions? Which ad was the most effective and which brand had the best ROI?
SXSW 2009 Retrospective
With Brian SolisComparison between SXSW 2009 and SXSW 2010 - has the trend changed? Is the conference more popular than before? Are people talking about the parties or the panels? Where is the networking happening?
