• Ecofabulous Editor-in-Chief, Social Media Consultant, and Country Music Chat Host join program

    SAN FRANCISCO - February 7, 2012 - Kred Lead Advisor Porter Gale and CEO Andrew Grill today announced the appointment of the first three Kred Leaders: Ecofabulous.com Editor-in-Chief Zem Joaquin, Social Media Manager Sean Gardner and Country Music Chat Host Jessica Northey.

    The Kred Leaders program partners with people who have developed strong community connections and exemplify the spirits of Influence and Outreach.  Led by Ms. Gale, Kred Leaders will evangelize Kred and develop Kred Stars within communities connected by interests and affiliations.

    Zem Joaquin (@zem and @ecofabulous), will lead Kred’s Sustainability Community, is a passionate advocate for spreading conscious consumerism for a greener world.  Her beliefs and work resonate with the whole Kred team.  She is the Founder and Editor-in-Chief of Ecofabulous.com, eBay’s Eco Lifestyle Expert, and a regular contributor to The Huffington Post.  Mentored by noted sustainability evangelist William McDonough, Joaquin is certified BuildItGreen and a member of the boards of Global Green USA, Teens Turning Green, and The Cradle to Cradle Product Innovation Institute.

    Social Media community Kred Leader Sean Gardner (@2morrowknight) has a history of building communities to benefit the arts and charitable organizations. He is the author of the Twitter Powerhouses Series for The Huffington Post, and has appeared on CNN, PBS, and FOX.  Gardner has led promotional campaigns for numerous non-profits, including Project Medishare, SeeYourImpact and World Vision.  His writing has been featured on Buzzfeed, The Stimulist, Mission Hot Mama, Womentality Magazine and Essence.com.

    As one of the US’s most influential social media voices on Country Music, Jessica Northey (@jessicanorthey) has deep experience in engaging with communities to promote artists and radio stations. She is a Country and Music Blogger/Journalist whose column SocialMediology 101 appears at AllAccess.  Northey is the Founder of Country Music Chat (#CMchat), the owner of digital marketing firm Finger Candy Media, and a contributor to TheCountrySite.com Network, Nashville Music Guide Magazine and Radio Ink.

    “We couldn’t be happier to have Zem, Sean and Jessica on board as our first Kred Leaders,” said Porter Gale, Lead Advisor, Kred.  “They epitomize the best in social media influence by combining community trust, high generosity and strong advocacy to achieve their goals.  We look forward to working with them to develop Kred Stars in their communities.”

    “Zem, Sean and Jessica are representative of the high caliber of community influencers we want to celebrate with the Kred Leaders program,” said Andrew Grill, CEO, Kred.  “We look forward to collaborating with them to accelerate conversations and spread positive social change.”

    The Kred Leaders team is currently in discussion with select members of online communities to join the program.  More Kred Leaders will be announced soon.

    About Kred
    Kred, created by social analytics leader PeopleBrowsr, measures influence in online communities connected by interests.  Kred is the first social scoring system to provide a comprehensive score for Influence and Outreach by valuing engagement and interaction over follower count.  It is the only influence measurement based on 1,000 days of social data and to offer completely transparent score calculation.

    Kred celebrates the power of personal influence and generosity at the heart of human relationships - tight groups of friends and subject matter experts.  For marketers, Kred presents the opportunity to discover trusted, engaged influencers who can help them spread their message quickly.

    Learn more at http://kred.com.

  • Shawn Roberts