• Football, more than a sport, a passion that connects the whole world. It moves millions of people, has defined countries and built a solid reputation over decades of competition. But what makes a football club great? Find out 10 important things that make every club special.Screen_Shot_2016-06-24_at_7.37.06_pm.png

    1. Charismatic Players

    Football_club_2.pngThat player needs football skills as well, but when deciphering between the two, it does make sense. When looking for players who will develop and help team chemistry, you need personality. The great players have charisma. This not only boosts the opportunity for PR, but also the likelihood that the team as a whole will connect (source).

    2. Famous Rivalries

    Football_club_3.pngPassion can grip and paralyze a crowd. No sport echoes that sentiment better than football.There is nothing sweeter than earning an important victory over your most hated rival. Rivalry brings out the fierceness, competitiveness and the passion it awakens among supporters and the players alike. (source)

    Spectators gravitate toward competitive rivalries because they are interesting to watch and unpredictable. Being loyal to one team in a rivalry brings a sense of belonging to a community of supporters that are hoping that the team they are rooting for wins. (source)

    3. Legacy of Winning


    Winning is by definition of success in sport. The simplest of comparisons between clubs is to look at their win-loss record. A full trophy case attracts a large crowd, and a successful club can list their accomplishments by the number of championships under their belt

    4. Successful Managers and Coaching Staff


    A perfect example of successful Football coaching staff is seen in Pep Guardiola. Coach Guardiola has proven himself to be one of the top managers in the world. The former Barcelona midfielder has led his former club to an unprecedented level of success since he became the manager in 2008. Guardiola and his coaching staff have made Barcelona into arguably the most dominant club football club in history during his reign

    5. Impressive Playing Style

    Football_club_6.pngTiki-taka has become the primary style of Barcelona over the past several years and has been a contributing reason for their success. Instead of fully relying on physical strength to win matches, Barcelona instead uses the technical skill of their players and their passing ability to monopolize possession.(source)

    Playing style also adds to the entertainment factor for crowds watching their favorite teams.

    6. A Superstar Player or MVP


    While football is a crowd sport, a superstar on your team can bring attention from sponsors, coaches, and crowds alike. A great example is the FC Barcelona’s superstar player Lionel Messi, whose accomplishments include 41 goals in La Liga, the most goals in a single season in Champions League history, and the only five goal match ever in Champions League play.

    7. Stable Financial Resources


    Perhaps the quickest way to attain status as a “Big Club” is to invest financially.

    “Owning a football club is a statement that you’re at a certain level as a businessman,” says Dan Jones, Manchester, U.K.-based lead partner of the Sports Business Group at New York-based Deloitte Consulting (source).

    Football and business work together closely to organize funds generated by ticket sales, sponsorships, corporate and clothing sales.

    8. Wide Fan Base


    A football club is different from any other business entity. The stakeholders, in this case are the fans. The fans' investment is their support, and their return comes in the form of the emotional gratification all football fans desire, be it through chasing promotion, surviving relegation or a cup run. In order to guarantee this return, all a football club needs to do is exist. Without the existence of the club, the fans will not receive the return their investment deserves. (source here)

    9. Successful Sponsorships and Endorsements


    Professional players now use athletic shoe companies as significant means to increase their off the field earnings and will be associated with those who pay well as opposed to the producers of the best shoes. 

    The top three most marketable players in the world are: Portugal's Cristiano Ronaldo who has an estimated $(US) 9.5m per year deal with Nike; Argentina’s Lionel Messi ; and Spain’s Gerard Piqué .

    Companies use celebrity endorsements to sell their product because it helps create a strong emotional connection with a brand. (source here)

    10. State of the art sports facilities


    The first impression of a sports team comes from the stadium It’s where the most dedicated fans spend their time and where the coaches and players brand the team to come together on the field. Aesthetically and acoustically, the venues that teams play at can draw or repel fans from their games.

    So where do you find the best Football clubs?
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  • Katie Morris

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