Discovery of key social media targets and prioritization of customer service responses now easier than ever
LONDON, August 23, 2012 – Brandwatch, the social media monitoring provider, today announced the integration of influence measurement solution Kred into its platform. Users can now access Kred directly from within the Brandwatch dashboard, allowing for quick and easy identification of social media influencers.
The introduction of Kred gives users immediate access to valuable social influence data which, alongside the Brandwatch monitoring solution, can be harnessed to improve an organization’s customer service, sales, marketing and research.
Online mentions are now also automatically ranked and filtered by user influence, allowing social media teams to prioritize responses and identify specific influencers.
Giles Palmer, CEO of Brandwatch, said: “We’re on a mission to become the world’s best social data company, and our partnership with Kred is a huge leap towards hitting that target. Our customers are now able to access Kred’s unrivaled analysis of the social web direct from Brandwatch – making all that online chatter easier to digest than ever.”
“With the number of online conversations spiralling, we’re helping brands get to the stuff that really matters to their business. Social media monitoring is really simple so why overcomplicate it? Together with Kred, we’ve proven that it is possible to give people access to the important bits of the social web in a simple, fast, and effective way.”
“We are thrilled that Kred provides a new level of service to Brandwatch users by enabling them to pinpoint influential people by keyword, geo-location, community membership and other factors,” said Andrew Grill, CEO, Kred. “Brandwatch is an ideal partner for Kred because its leading social media monitoring technology provides a great platform for social media innovation, both by its users and partners.”
Kred scores and follower counts can be accessed instantly from within Brandwatch, while influencers can be identified by keyword or location search, as well as by relevant community connections. The impact of specific tweets can also be analyzed, through a combination of retweet and reach metrics.
Kred measures influence in online communities connected by interests and things in common. Kred is the first social scoring system to provide a comprehensive score for Influence and Outreach by valuing engagement and interaction over follower count. It is the only influence measurement based on 1,000 days of social data and to offer completely transparent score calculation.
Kred celebrates the power of personal influence and generosity at the heart of human relationships - tight groups of friends and subject matter experts. For marketers, Kred presents the opportunity to discover trusted, engaged influencers who can help them spread their message quickly.
Learn more at http://kred.com
Brandwatch is one of the world’s leading tools for monitoring and analyzing social media.
Today, social networks and the rest of the web are massive indicators of consumer influence, market insights and brand reputations. So for companies to know what, why and where discussions are taking place surrounding their brand or market is imperative.
Launched in August 2007 and now in version 6, Brandwatch is used by brands and agencies around the world to monitor, capture and analyze social media conversations.