SAN FRANCISCO – July 12, 2012 - Kred, the community influence and outreach measure, today announced that social media executive Geoff Farris has been named to its team as an Advisor.
From 2008 to 2012, Mr. Farris was Executive Vice President, Sales and Strategic Agency Relations for Visible Technologies, a leading provider of Social Intelligence solutions, where he worked with clients including Microsoft, T-Mobile, Xerox, Motorola, OfficeMax, Dr. Pepper Snapple Group, Sprint, Boost Mobile, Autodesk, American Express, GSK and Johnson & Johnson. Previously, Farris held senior executive positions with Enterpulse, groundswell and e-media.
“I’m pleased to join Kred at a time when it has emerged as the influence measure of choice for brands looking to make social media engagement a core component of their marketing mix,” saidGeoff Farris. “Kred’s ability to identify and activate top influencers by communities connected by interests and things in common will be a cornerstone for uniquely effective social media influence marketing campaigns."
“Having Geoff on the Kred team strengthens our proven ability to deliver amazing influencer marketing campaigns to our partners,” said Porter Gale, Kred Advisor and former VP Marketing, Virgin America. “Geoff’s deep expertise working with Fortune 1000 brands will bring exceptional service and thought leadership to all of our client engagements.”
"Having worked directly with Geoff at Visible, I know firsthand that he has world-class experience in developing and delivering social media campaigns that generate tangible results for top consumer brands,” saidAndrew Grill, CEO, Kred. “We couldn’t be happier to have him on our team to help us deliver excellence in social media marketing to brands and agencies at at time when Kred is really resonating in the market.”
Kred measures influence in online communities connected by interests. Kred is the first social scoring system to provide a comprehensive score for Influence and Outreach by valuing engagement and interaction over follower count. It is the only influence measurement based on 1,000 days of social data and to offer completely transparent score calculation.
Kred celebrates the power of personal influence and generosity at the heart of human relationships - tight groups of friends and subject matter experts. For marketers, Kred presents the opportunity to discover trusted, engaged influencers who can help them spread their message quickly.
Learn more at http://kred.com.