“Onto Amazing” is her personal motto for 2011; Onto PeopleBrowsr kicks off her first step. Meet Jennifer Capo, the new West Coast Account Manager. The package she brings is a history of LA film and commercial production, partnerships with celebrity YouTube Channel developers, Project Management from an SF-based Digital Agency, and a secret geeky fascination for the human and robot connection. Did we mention she likes numbers?

Jennifer has worked with Internet Guru Charles Como, underground.net, launching into social communities before communities were social. She's formed mentoring relationships with Thought Leaders Bonnie Reiss (Environmental and Educational game changer), Sheryl Main (Renown Hollywood Publicist), Jennifer Sprague (Marketing Genius), and Mick Quinn (Author and Spiritual Leader).

Hailing from Wales, Tom Powell has recently joined PeopleBrowsr as community manager and activator. In his new full-time role, Powell will help spread the good social word about PeopleBrowsr products and services on influential and popular tech and blog sites, such as social media guru Brian Solis’.

The position confirms PeopleBrowsr’s mission to be a service provider with a focus on customer service and human-powered tech services.

Human-powered, Scoop.ly provides real-time social media data and
analytics, including support for custom data requests.

August 25, 2010 – Looking to augment your mobile broadband story with data on specific demographics and time spent on Facebook? Writing a post about the impact of Twitter in Latin America? With the launch of Scoop.ly, PeopleBrowsr, who has a unique 3-year database of social media content, helps media professionals source credible, real-time statistics on practically any social media topic.

PeopleBrowsr social media expert Brian Solis has just put together a report titled: Facebook and the New Age of Privacy. It’s clear the media has been beating its collective drum over the whole issue of privacy on Facebook; who could forget the Beacon class action suit? And, the 100-million strong community of Twitter users are even more concerned with how Facebook has handled its privacy regulations over the years. However, more important to the conversation is the response from Twitter users, advocating for the openness of publishing, which will strengthen and evolve the social media landscape. The report makes it clear that privacy enforced on social media networks, such as Facebook, will not add to the collective consciousness and the value of human connection, it will in fact hold it back.

How the Electorate Really Felt

Accurately gauging the sentiment of the electorate requires more modern techniques and technology than the two dimensional worm or Nielsen Polls.

Our study captured real comments from over Twenty thousand Australians. The data has yielded both a quantifiable sentiment indices and qualitative comments.

By analysing the real time Twitter stream for keywords, #tags and @names, PeopleBrowsr’s Analytic.ly tool has been able to provide an insight into the psyche of the Australian voting public.

PeopleBrowsr recently lent a hand to PR News, when the publisher asked the team to help them find out what the general attitude of Twitter users was towards JetBlue, after the incident involving flight attendant Steven Slater.

The 38-year-old flight attendant, who allegedly cursed out an entire aircraft, grabbed a beer and then exited the plane by deploying the emergency slide.

It turned out that after reviewing about 18,000 tweets worldwide, the data was neutral and even somewhat positive, in the days after news broke of the event.

Influence is a controversial topic and its measurement and definition are increasingly scrutinized as social media democratizes one’s ability to earn stature and prominence in new online societies. There’s a clear delineation between influence and popularity and it’s important to understand that in social networks, influence is not derived by the quantity of followers, friends, clicks, or “likes.” Nor is it discernible by the frequency of which one participates in their respective communities. While these serve as indicators of influence, they are not necessarily constant factors in its quantification.

Tracking voting intentions in real time has now been made possible for politicians and the general public with PeopleBrowsr’s new web app Election.ly.

It’s about time we had another way of watching ‘worms’ and polls when we want to know the sentiment of a country in the lead up to and during a Federal election.

If you need proof on how pervasive social networking is becoming to society than look no further than Twitter users' attitudes towards the BP oil disaster and the effect it is having on the Obama administration.

Aware of this, PeopleBrowsr chief data analyst Brian Solis put together a report on the evolving state of public sentiment towards BP and Obama. The goal of his report was to put the spotlight on views and opinions as they evolved over a three-month period on Twitter, starting in March and ending in June 2010. At the same time, Brian set out to show perception vs. actuality by separating the developing attitudes on the state of Obama and BP over these same months. And this is where it gets interesting. When comparing the data, starting with positive sentiment, the nosedive for both is big.

Business development manager Lachlan Maxwell has joined PeopleBrowsr with the aim to further expand the company’s product reach and profit revenues in the Asia-Pacific region.

Maxwell will work closely with the Sydney-based PeopleBrowsr team; product manager Priscilla Scala and chief web strategist Brian Solis, along with business development managers Becky Wang in Los Angeles and Chris Flatley in New York.

With over 13-years-combined industry experience in new digital media and telecommunications, Maxwell’s previous two roles included managing large teams as a business development manager for LG Corp, outsourcing services to the Philippines, and as national sales manager of business directory TrueLocal.

PeopleBrowsr CEO and founder Jodee Rich said Maxwell’s appointment was “a very exciting addition to the PeopleBrowsr team”.