At a breakfast held at the Marriott Hotel in Sydney, Jodee Rich shares his insights on leveraging social media networking as a part of brand marketing.
Jodee speaks about the evolution of communication; from the jungle, to spoken language, to written language and to today’s social media cloud of rich data.
Explaining how technology has helped us share information and how we can now make this data persistent, Jodee says that we are now able to store a lot of data -- creating a real-time historical record.