This entry is cross-posted on our Kred Blog.
Why did #QantasLuxury go negative? What could have been done?
Yesterday we offered illustrations of the tweets from the #QantasLuxury social media incident. Today let’s take a closer look at how it took off and what might have been done.
The #QantasLuxury Pyjamas Contest: Selected Tweets Illustrated
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Big Open Data Panel at PeopleBrowsr Labs
Last night we had a standing room only house here at our San Francisco headquarters for our Thought Leadership Panel on Big Open Data. Our panelists included B. Bonin Bough, Global Director of Digital and Social Media, PepsiCo; Roger Magoulas, Director of Market Research, O'Reilly Media; W. Bryan Smith, Senior Scientist, Machine Learning, Quid; Robert Munro, CTO, EpidemicIQ; and own Jodee Rich, CEO, PeopleBrowsr.
Kred Preview - San Francisco Event and Early Reactions
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PeopleBrowsr Launches Kred, Measurable Influence and Outreach
Social scoring system elevates credibility over celebrity on social networks
San Francisco - September 29, 2011 - PeopleBrowsr, an industry leader in social analytics, today previewed Kred, a revolutionary new way to measure influence. Kred is the first social scoring system to provide people with a comprehensive, contextual score for their Influence and Outreach within affinity-based communities.
How Social Media TV Data Will Revolutionize Media Buying
Our CEO Jodee Rich gave a presentation at the Strata Conference today in New York on how Social Data is changing the way Media Buyers measure statistics for television shows. Within aa few hours of its presentation, “Move Over, Nielsen: Rethinking TV Analytics” had over 2,400 views and was featured on Slideshare’s home page.
Jodee’s talk centered on how rich social data returns more accurate results regarding sentiment and popularity of television shows than traditional ratings systems. The presentation was meant to last ten minutes, but extended questioning from the audience turned into a 45 minute discussion. It was then followed by an interview with O'Reilly Media’s Mac Slocum.
Using social data for television ratings is only the beginning for how using data in new creative ways will enrich the viewer experience by involving affinity-based communities. You can see Jodee’s complete presentation here:
[slideshare id=9328451&doc=tvanalyticsdeckv11rdr-110919180623-phpapp01]
View more presentations from PeopleBrowsr
Jodee Rich to speak at Strata Summit
O’Reilly Radar today published a sneak peek of PeopleBrowsr CEO Jodee Rich’s upcoming presentation, “Move Over, Nielsen: Rethinking TV Analytics,” at next week’s Strata Conference.
Jodee’s talk will focus on how social media can replace antiquated rating systems as the primary data source used by media buyers to target consumers. With social analytics, television networks can receive information on audience size, engagement and sentiment in real-time.
Social media values real-time engagement over passive participation. We can see not just
what people are watching, but also monitor what they say about it. By observing actively
engaged people, we can better discern who the viewers are, what they value, what they
discuss, how often they talk about these things, and most importantly, how they feel about
it. This knowledge allows brands to tailor messages with very high relevance.
The Strata Conference runs September 19-23 at the New York Hilton and promises to be a thought-provoking event. Get your registration at http://oreil.ly/pQBmBD. Jodee’s talk takes place Tuesday, September 20 in the Westside Ballroom at 10:35am.
SXSW PanelPicker Votes: The Future Of Collective Influence
SXSW PanelPicker is here! We're amazing by the positive response we've had for our Panel on Collective Influence, with over 30 comments of support: