By Brian Solis

After weeks of searching the streets of San Francisco with real estate agents, we acquired a space in the hotspot of SoMa and signed a lease at 474 Bryant Street in early December. Over the past couple months we’ve experienced an enormous transformation. We're on our way to creating an epicenter for Social Media in San Francisco, and will host weekly events soon to commence on our calendar. In addition to building a command center with cutting edge design and technology to house our innovative team, we’ve been building PeopleBrowsr in other ways with the launch of ReSearch.ly, releasing 1,000 days of data for social search, advocating the interest graph and introducing the Brand Champion Scorecard.

By Brian Solis

PeopleBrowsr Has Opened The New York Social Media Command Center

It’s been an exciting year for us, across all time zones in all corners of the world.  We’re happy to announce that we’ve officially opened our New York Command Center at 404 Park Avenue. Just steps away from Madison Square Park, Gramercy, Murray Hill and the Empire State Building - and just around the corner from the 28th St Lexington station - it’s no wonder we’re in love with our Midtown East location.

They say some of the best ideas come at the most unexpected moments, inspired by our every day lives. Such was the case a few Sundays ago in Las Vegas during CES. Over a breakfast of chicken-fried steak and cantaloupe at a café in the Palms Resort, an idea struck between Jodee Rich, CEO of PeopleBrowsr, and Jeffrey Hayzlett, acclaimed author and former CMO of Kodak.

At PeopleBrowsr, one of the most interesting and challenging problems we face is fully communicating the value of ReSearch.ly, and we’re frequently asking ourselves: How can someone know what they’ve been missing if they never knew it was there to miss? Ten years ago, for example, how many of us knew that Google PageRank would drastically change the way we look for information, or that Wikipedia would gain credibility as the ‘new’ encyclopedia for collaborative fact-and-information crowd sourcing? Communicating the usability and usefulness of new technologies and new ideas is a fascinating problem to tackle, and we understand that being an educator is also part of being an innovator in a market that’s still evolving and establishing itself.

Deep Dive into Twitter’s Social Database to Search through 1,000 days of conversations free of charge, with options for paid plans to create specialized analysis and customized reports.

Arizona State University, Phoenix - News Foo Camp, December 2010

Explore ReSearch.ly and share your experience to win a MacBook Air. Write a creative tweet describing the benefits of ReSearch.ly or make a screen cast on the best way to deep dive into the Twitter stream and tweet us to enter.

Creating communities on the fly has never been so fun! We’ve had such a great time showing our product to marketing managers and social media experts that we thought we’d invite everyone to participate in the action. So far, we’ve seen brilliant approaches to search with our features, and we’re amazed by the different ways you are using ReSearch.ly. We love all the creativity surrounding interest-based graphs, and decided to create a fun Christmas contest for you to demonstrate how you’d like to bring people together based on common interests, topics or trends. And in the spirit of the holidays, our gift is a brand new 11-inch MacBook Air to the creator of the best ReSearch.ly screen cast or the writer of the most creative tweet explaining ReSearch.ly!

The dichotomy of data lies between the freedom and control of information. As individuals, we’re concerned about privacy, yet we fight for transparency. We worry about Big Brother tracking our every movement but in truth, there is not one central governing body. We’re in the midst of an Inverted Orwellian Revolution, in which we curate our own realities by choosing to participate in online communities.

This year marks a critical awakening in the shift of power between those who produce information, those who obtain it, and those who share it. With real-time social media, we are rethinking the flow of information between individual actors, influencers, journalists, governments, and corporations. The recent events surrounding WikiLeaks heightens our awareness of how culture is shaping on the digital frontier. As pioneers in the field of data analytics, we’ve been watching this story through the lens of social research.

From November 29th to December 6th, we extracted all mentions of #WikiLeaks on Twitter to gain a better understanding of the conversation climate on the social web. We wanted to gain insight into how communities were forming groups based on shared beliefs, and the general sentiment surrounding news events. In total, we found 49, 484 mentions of WikiLeaks on Twitter, over a period of 8 days.